What is heated tobacco?
Our heated tobacco products are an electronic device, IQOS, that heat real tobacco without burning it so it doesn’t produce ash, fire and smoke.
What is heated tobacco?
Our heated tobacco products are an electronic device, IQOS, that heat real tobacco without burning it so it doesn’t produce ash, fire and smoke.
1Tar is the residue from smoke after a cigarette is burned. IQOS heated tobacco products do not produce tar because they heat tobacco instead of burning it.
Care you can count on
Access our personal coaches for support on how to get the best use from your IQOS.
Loyalty rewards
Earn points to enjoy exclusive privilege
Peace of mind
Accidental damage cover, rapid replacement and international assistance