How it works
Visit a store
Visit the nearest participating IQOS selling store or visit The IQOS Boutique to trade in your eligible IQOS device. The Trade In program is for UAE residents only with a registered IQOS device*.
Choose your perfect match
Choose from a range of three unique devices, each featuring the new revolutionary SMARTCORE INDUCTION SYSTEM™.
Pay less with trade in*.
Purchase your IQOS ILUMA device for less* when you trade in your IQOS device.
IQOS ILUMA PRIME New
264 AED with Trade In.